Vegetables for your hair? Try the new “Broccoli blow out” crème!


I have frizzy hair. It shouldn’t be like this – the texture is straight, but it takes #werk to make it look somewhat smooth. That process usually takes a mixture of products, and a blowdrying method that involves a lot of hairbrush twirling around my head.

With this in mind, I felt a little hope when I was sent the Madam C.J. Walker Beauty Culture’s Brassica Seed & Shea Oils Silkening Blow Out Crème for review. This product was promised to give me a so-called “Broccoli blow out,” leaving me with shiny hair – but I only eat broccoli slathered in butter or cheese, so you can imagine my skepticism. I was reassured that the green vegetable ingredient in the product, better known as brassica seed oil, acts as a natural silicone alternative.

Here is the promise: “Acting as a rapid blowdry booster, this crème will reduce the drying process by prepping and detangling the hair for less breakage and tugging. This ingenious thermal styling aid aligns strands for a smooth, easy brush glide that shortens styling times with amplified shine and humidity resistance. Brassica seed provides this smoothness and luster without weighing hair down or creating product buildup. Shea oil further hydrates and deep conditions, never leaving styles looking or feeling greasy.”

Like a good beauty blogger, I followed the instructions:

  • Section damp hair and apply a dime-size dollop, distributing evenly from roots to ends.
  • Apply as needed for longer hair.
  • Blow dry with a flat brush section by section for straight finish.

I did use a bit more than the recommended dime-size amount, simply because my hair is indeed long. The first thing I noticed was that the product was surprisingly lightweight, almost runny – I was expecting a thick, gloppy cream. The good news is that once I started blowdrying my hair, the consistency of the product allowed it to spread evenly over my hair, instead of chunking up on my scalp like some thicker products do. But most importantly, I was quick to discover that it does deliver on a promise – it definitely sped up my drying time! SCORE!!

I am obsessed with short blowout times. Because my hair is so thin and I use a high-powered blowdryer, I can go from wet to finish in 6-8 minutes. Well, with this particular crème, I was able to shave off a couple of minutes from my blowout – so I was able to finish in 4-5 minutes. That’s a hefty percentage off my personal best time!

The end result of my hair was not perfectly smooth. That would take going to a salon and having a professional spend more than 5 minutes working on my strands, or at least a quick pass with a straightening iron to achieve a glass-like shine. However, given how flyaway my hair typically is, it was significantly better than my average – so I am pleased.

Another benefit is that this is one of those “one and done” products that I really enjoy. My favorite beauty multi-taskers are perfect for those quick routines I always seem to need while I get ready for work. For these reasons, this “Broccoli blow out” crème has now been added to my “must have” beauty list!

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